Khader Shashaa

Digital Marketing & CRM Leader / Founder

Dubai, AE.

About

Dynamic digital marketing leader and founder with over 10 years of multi‑industry experience in CRM, marketing automation, digital strategy, and operations. Multicultural background with leadership in startups, real estate, telecommunications, travel, and tech industries across Dubai, Singapore and beyond.

Work

Open Rate

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Founder (Owner)

Dubai, Dubai, United Arab Emirates

Summary

Founded and lead Open Rate, a marketing services company in Dubai, focusing on CRM, digital marketing and growth strategies.

Highlights

Launched company in 2025 and established operations in Dubai.

Lead strategy across CRM, content, campaign management, marketing automation.

Cleargrid

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Senior Growth & CRM Manager

Dubai, Dubai, United Arab Emirates

Summary

Driving growth and customer relationship management at Cleargrid, a financial services company.

Highlights

Leading CRM initiatives and growth strategies.

Implementing data-driven segmentation and campaign optimization.

The First Group

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Senior CRM & Digital Marketing Manager & Team Lead

Dubai, Dubai, United Arab Emirates

Summary

Led CRM and digital marketing for real estate projects, managing campaigns and team operations.

Highlights

Oversaw CRM and digital strategies for real estate campaigns.

Led cross-functional teams on digital initiatives.

E& UAE (Etisalat)

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CRM & Digital Marketing Lead (agency outsource Impact BBDO)

Abu Dhabi, Abu Dhabi, United Arab Emirates

Summary

Led CRM and digital marketing projects outsourced to agency BBDO for Etisalat UAE.

Highlights

Managed CRM campaigns for telecom giant Etisalat.

Collaborated with agency partners to enhance digital customer engagement.

Lenskart (via Impact BBDO)

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CRM & Digital Marketing Consultant

Dubai, Dubai, United Arab Emirates

Summary

Consulted on CRM and digital marketing strategies for Lenskart in Dubai, engaged through agency contract.

Highlights

Advised CRM and digital initiatives for Lenskart’s MENA operations.

Developed customer lifecycle strategies.

CryCare

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Co‑Founder

Dubai, Dubai, United Arab Emirates

Summary

Co‑founded CryCare, an AI‑based baby cry identifier app to support first‑time and deaf parents with insights and resources.

Highlights

Co‑founded app and led product marketing and operations.

Reached significant user engagement and built brand awareness.

Tamara (via Impact BBDO)

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Customer Relationship Management Consultant

Riyadh, Riyadh, Saudi Arabia

Summary

Consulted on CRM and customer relationship initiatives for Tamara in Saudi Arabia.

Highlights

Delivered CRM consultancy for fintech startup Tamara.

Supported campaign tracking and customer lifecycle optimization.

Wego.com

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Senior CRM & Product Operations Manager

Singapore, Central Region, Singapore

Summary

Managed CRM and product operations in the travel tech company Wego based in Singapore.

Highlights

Recognized as GEM (Going Extra Mile) Champion within 3 months of joining.

Wego.com

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CRM Manager

Singapore, Central Region, Singapore

Summary

Managed CRM operations for Wego’s travel platform.

Highlights

Developed and executed CRM strategies for customer engagement.

Dubizzle

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CRM & Marketing Automation Specialist

Dubai, Dubai, United Arab Emirates

Summary

Specialized in CRM and marketing automation for the online classifieds platform Dubizzle.

Highlights

Implemented marketing automation flows and CRM best practices.

Damac Properties

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Digital Marketing Executive

Dubai, Dubai, United Arab Emirates

Summary

Executed digital marketing initiatives for real estate developer Damac Properties in Dubai.

Highlights

Worked on content, SEO, PPC and campaign execution.

Property Finder

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Web Content Editor

Dubai, Dubai, United Arab Emirates

Summary

Edited and managed web content for Property Finder.

Highlights

Ensured accurate, SEO‑friendly property listings content.

Volunteer

Mentor

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Manara

Digital marketing mentor.

Highlights

Guided mentees in digital marketing strategy and execution.

Co‑Founder

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We Will Live Team Gaza

Co‑founded an independent youth charity to support marginalized families through creative media and logistics.

Highlights

Built volunteer network and media footprint to aid marginalized families.

Cyclist / Volunteer

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Palestine Children’s Relief Fund (PCRF)

Volunteer cyclist supporting PCRF.

Highlights

Participated in charity cycling events to raise awareness and funds.

Member, Alumni Council

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Ajman University Alumni Council

Serving on cohort to support alumni career readiness.

Highlights

Supporting alumni career development programs.

Digital Marketing Mentor

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Gaza Sky Geeks

Mentor and trainer in digital marketing for Gaza Sky Geeks.

Highlights

Provided digital marketing training to aspiring tech professionals.

Education

Ajman University of Science and Technology

Ajman, Ajman, United Arab Emirates
→
Bachelor’s Degree Design, Multimedia, Web Development

American University

Washington, D.C., District of Columbia, United States of America
→
Bachelor’s Degree Sport Management

Skills

CRM & Marketing Automation

Braze, CleverTap, Salesforce Marketing Cloud, Marketo, HubSpot.

Digital Marketing & Campaign Management

Email Marketing, PPC, Google Ads, LinkedIn Ads, Social Media Advertising, SEO, Content Marketing.

Web & Front-End Technologies

HTML5, CSS3, JavaScript, CMS.

Data & Analytics

Google Analytics, Power BI, MySQL, SQL, Data Analysis.

Tools & Platforms

Mailchimp, Klaviyo, Litmus, Drupal, n8n.